INFO:

Even as a leading global disruptor in premium sports rights acquisition and content delivery, DAZN must contend with the practical realities of serving customers in a broader sports streaming marketplace, and advertising and monetization strategy is inevitably more complicated than placing 15s and 30s and positioning branded integrations and the like, says DAZN Global CRO and President USA Walker Jacobs. Customization, fanbase-building, and more factor into the monetization equation, as Jacobs tells Reality Software’s Nadine Krefetz in this candid fireside chat from Streaming Media NYC 2024.