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Here’s why that’s a bad thing: Sex doesn’t sell. A meta-analysis of nearly 80 studies found that while sexual ads grab attention, they don’t increase brand recall, purchasing intent, or positive brand perception. In fact, they can even turn off consumers, especially women. So why did the burger chain go back to this kind of messaging? Andy Puzder, their former CEO, said, “I like our ads. “I like beautiful women eating burgers and bikinis. I think that’s very American.” That’s not market research, that’s teenager brain. Carl’s Jr., your customers, men and women, deserve better. Be better.
Carl's Junior Is Back...To Sexy Advertising