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Day 3 at Hearst House ✨ Today’s conversations explored two themes shaping the future of marketing: longevity and trust. Michael Clinton shared insights from his new book, Longevity Nation, exploring how purpose and reinvention will redefine the second half of life to create significant opportunities for marketers. Later, Elspeth Velten and Good Housekeeping welcomed @yourrichbff, Vivian Tu, for a discussion on how practical, utility-driven content builds trust to create lasting relationships. Thank you for another inspiring day of conversations, connections, and ideas in Cannes. #HearstHouse #Cannes2026